What If Tampon Adverts Were Honest?

Blood isn’t blue. Now, before you look at me confused for stating the obvious. Think, about why nobody sent tampon (and/or sanitary towel) adverts that message. It may sound a silly thing to focus on for some people. Who cares if they show the absorbency of the pads through blue liquid? The blue liquid makes it feel more scientific; like you are at a hospital. Clinical. That’s probably why they do it. So it seems cleaner. But women don’t bleed blue liquid, and each time blue liquid is shown it reminds women that the world is afraid to see their blood. It reminds women that for a lot of people periods are the opposite of being clean. They are dirty and impure.

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