That’s why we have the Binti Rose Campaign because we bring love to menstruation and get girls to open up and not be embarrassed about it.”

-Manjit K. Gill (CEO/ Founder of Binti)

With a lot of different charities now running a lot of different campaigns in order to get attention to their cause, it’s hard to recognise them all. But there are some where a deeper meaning lies beneath the pose, or act the charity asks you to do. One such pose is the #BintiRosePose created by the charity Binti.

Binti, is a charity that strives to bring menstrual dignity back to women by providing sanitary products to women who do not have access to them, and by trying to smash the taboo about talking about menstruation. As having access to sanitary products is only half of the barrier facing women and their periods, as without an open dialogue, how can we start to properly help women to find ways to manage their period each month?